Yeouya has 2.32 million members, and its front page is an ad board for clinics and companies

Yeouya is a Naver cafe that opened on December 15, 2004. As of its front page on November 1, 2026, it has 2,322,523 members and 6,823,657 posts. Naver marks it as a "representative popular cafe".

At the very top of the front page sit 20 pinned notices and must-reads. Only 4 of them are cafe rules written by the managers. The other 16 are posts by clinics and companies.

• Posts by 10 clinics: Vance Clinic's "best-ever EVENT", QD Clinic's "up to 49% off EVENT in November", Mind Plastic Surgery's "Onda + Ulthera 130 EVENT", Honesty Plastic Surgery's "nose revision 3.5 million won, stem cells 1.1 million EVENT", plus posts by Highvom Plastic Surgery, Ryan Plastic Surgery, U&U Plastic Surgery, V.LIF Plastic Surgery Clinic, ARC Plastic Surgery and 1percent Plastic Surgery.
• 6 company, trial and event posts: a nose implant maker, a medical device maker, a sanitary pad "30 trial testers wanted", a swelling-relief product, a radiofrequency device, and a "save on surgery costs" event.

The menu [Yeouya plastic surgery info & columns] has 21 boards named after clinics: DA, NANA, TS, Made Young, View, Siwoo, Geurida, Eight, EPIC, Grace, Bethenew, Cocoline, VN, Lesarts, Dress, Uline, Iyu Oral, Yun Hair, Banal, Min&Min and Rium Clinic. Next to each name is the surgery that clinic is said to be good at.

The menu [Writing event reviews] has 116 trial boards for cosmetics, food and pharmaceutical brands, with names such as Rejuran, Avène, Mediheal, IOPE, LG H&H, Hite Jinro, 365mc and Dongkook Pharm. There is also a separate "Clinic events" board and a "Partnerships and trial inquiries" sign-up form.

The first thing a person sees when they come to Yeouya to choose a clinic is not members' reviews but clinic events and discount prices. The cafe appears to be built to make big money from clinic and company advertising. A cafe like this has little reason to stop promotion accounts that push clinics in the comments. DA Plastic Surgery, which has its own board, is also first in WikiDoc's count of Yeouya promotion accounts: 99 accounts pushed it in more than 10 posts.

Full article: Reviews on the Yeouya cafe, what to watch out for